Become Someone Else

I stumbled upon this ad by the Lithuanian Agency called Love for Mint Vinetu via Black Eiffel's blog (Thanks for the amazing post!). This is part of their campaign called "Become Someone Else," and they said this about it:

"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."


I love their marketing edge!

For the avid readers, agree or agree? :)